Committing to your Ideal Customer

Committing to your Ideal Customer

#crystalclarity The equinox last week really shifted the balance of the seasons. The nights got cooler, the air smells of fall and Libra time is upon us. For me it’s such a lovely time to cozy up, get out the boots and sweaters. And because I’m always about business,...
How instant feedback grows your biz 🌱

How instant feedback grows your biz 🌱

#crystalclarity How was your weekend? Mine was busy working, but it wasn’t on brand strategy. I was busy playing the clarinet in an orchestra to a full house in Davies Symphony Hall in San Francisco. You may have heard me mention that I play the classical clarinet...
How far I’ll (you’ll) go 

How far I’ll (you’ll) go 

#crystalclarity Have you seen the movie Moana!? Do you love it as much as I do? I mean I’ve probably seen it 40 times, thanks to my 3.5 yo who loves it. Gratefully I love it as much as he does. When he plays and pretends to be the demigod Maui, I play along and...
10 lessons from 7 weeks of no work

10 lessons from 7 weeks of no work

#crystalclarity A big warm Aloha to you, I’ve missed you! It’s been a while, 7 weeks to be exact, since I last popped into your inbox. But oh goodness, did I need all that time. Burnout is real! I’m finally feeling centered and aligned to myself, my own True North....
20 years ago in a city by the bay…

20 years ago in a city by the bay…

#crystalclarity 20 years ago I landed in San Francisco from Hawaii with $500 in my bank account and a vision to create a new life of opportunity in a vibrant city. It was 1999 during the dot com 1.0 and everyone told me they were handing out jobs to anyone with a...