Committing to your Ideal Customer

The equinox last week really shifted the balance of the seasons. The nights got cooler, the air smells of fall and
Libra time is upon us. For me it’s such a lovely time to cozy up, get out the boots and sweaters. And because I’m always about business, it’s the race to the end of the year, there is so much to do!

With the launch of Crystalize done for this round that starts next week, I took a much needed break to retreat and reset with a few dozen, badass, ladies! Every quarter we meet up for a biz retreat to connect, get inspired, learn a ton and share our experiences. It was a perfect time.

If you follow me on Facebook or Instagram, you might have caught that I won a scholarship to a book writing opportunities with the leader in spiritual publications, Hay House. Hay House created an initiative to train a diverse set of participants and have an opportunity to get a book contract!

But it gets better…

I couldn’t help but think about all the energies that aligned at the exact right time for something as kismet as this occur! I am beyond grateful.

Now there’s tons of work that needs to get done, I have my 90-day plan and it’s all about FOCUS for me.

And what a perfect time to activate FOCUS but with a New Moon!

New Moon in Libra was Saturday and it’s all about connecting, relating, committing with a dose of balance. Because ultimately when we are connecting we need balance.

And New Moons are times to plant the seed of intention. Ritual time!

And you still have time to harness this energy.

If you were looking for love, this New Moon would be about describing the kind of relationship you’d like.

And if you’re like me, with biz on the mind, you’d be creating intentions around the type of client you ideally want to serve or other biz partners, the result of your working together, the style/feel of the relationship and any other vision or purpose around committing to others in your biz.

I’d love to know what you intended for this new moon. And if you have any rituals, please tag a pic with me on Facebook or Instagram. I also share a few questions you can ask yourself.

For me, I wrote an ideal customer manifesto. Describing them, what they need, how we would find and work together. Knowing your specific ideal customer is the number one key to a successful business.

You don’t have to wait till a New Moon to do an Ideal Customer manifestation. Act now and grab your favorite notebook and journal with as much detail as possible:

  • Who are your ideal customers?
  • Who are you to them?
  • What do you co-create together?
  • Where do they find you?
  • How do they work with you?
  • Where are they in their journey when they find you?
  • What kind of results do they get from buying/working with you?
  • What is the experience they have when buying from you?