Episode 20: Brand Values for Social Justice – 4 Steps to Raise Your Brand Voice

by | Jun 7, 2020

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Wow, the events of this last week have been really inspiring to me. I don’t know about you, but something just really clicked in me in terms of really standing up and speaking out for what I know to be true. And honestly, I haven’t always been this way. I don’t know why. Well, actually, I do know why. The events, the horrible, horrific events of George Floyd really ignited something in me, as well as the world. We are at a pivotal time and I’m really excited to be around and to be doing this work. And so I hope that today you as a spiritual entrepreneur are going to learn what you need to do to raise your brand voice with your specific brand values that include social justice.

In today’s episode we will cover:

  • Events of today
  • Spiritual Bypassing
  • 4 Steps Raise Your Voice with your Brand Values as your Anchor
  • Astrology highlights for entrepreneurs for the week of May 7 thru June 17

Before we get started

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Events of today

Events of this last week have been really inspiring to me. I don’t know about you, but something just really clicked in me in terms of really standing up and speaking out for what I know to be true.

You’ve heard the call and it’s time to make sense of all the seismic shifts of 2020 that are coming to a head with this summer eclipse season. We’re not done yet with the great shift of 2020 and we will feel the ripple effects of these eclipses throughout the year.

So how do we get curious as to what the cosmos wants us learn so that we build a better a more equitable future starting with our own beliefs, businesses and brand.

I invited us all to lead with curiosity. I do not admit to having the answers, I’m learning too. 

During this Revolutionary Workshop, we covered

  • The astrology of the 2020 revolution
  • The eclipses and astrology of the now
  • Our inner beliefs and what needs to shift
  • How to integrate our values into our brand so we can step up as a true transformational impact leader

Spiritual Bypassing

All of the events of the last week have really opened my eyes to so many different things, too many things to list here. But so I’m going to focus on spiritual bypassing, because, you know, if you’ve ever found yourself saying, well, let’s just focus on the love and light and, you know, to be honest, I have been there I have been one of these people not wanting to face the reality and the hardships and the pain of others. Because of my privilege.

Rachel Elizabeth Cargle. She’s an educator. She doesn’t call herself a feminist. She doesn’t call herself an anti-racist. She’s an intellectual, looking at the intersection between race and womanhood. So as I was doing my research on spiritual bypassing, I came across her definition, any beautiful article that she wrote for Harper’s Bazaar back in 2018.

Learn more about this here.

4 Steps Raise Your Voice with your Brand Values

  • Claim your brand values
    • Astrology help
    • Social Justice
  • Explicitly define your values in your business
    • What does this mean for your business?
    • What can you tell your customers and fans about what you stand for?
    • Manifesto?
  • Activate how you live those values in your business
    • What systems do you have in place to live these values?
      • Creating Safe open spaces
      • Creating opportunities?
      • Giving voice?
      • Speaking up?
      • Supporting?
      • Contributing?
    • Daily, weekly, monthly, annually
  • Stand up for those values (share, spread, stand up when there’s wrong doing)
    • Call it out
    • Take a stand
    • Don’t be quick to cancel, watch the response
      • Excuses?
      • A shut down of conversation
      • True regret with a promise to do better?
      • Base your next response accordingly

Want to overcome your fears and see your fullest potential? Invest in an AstroBrand session or two.

Want to create your future faster? Surround yourself with motivated spiritually inclined entrepreneurs and join Luminary Rising.

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