Our Blog
Musings on branding, design, WordPress, mompreneurship + astrology
Committing to your Ideal Customer
The equinox last week really shifted the balance of the seasons. The nights got cooler, the air smells of fall and Libra time is upon us. For me it’s such a lovely time to cozy up, get out the boots and sweaters. And because I’m always about business, it’s the race to...
What are your excuses? Saturn ♄ wants to know.
It’s a big day cosmically speaking… one of our social planets Saturn is stopping from its reverse mode and moving forward. This behemoth of the zodiac sometimes has a bad rap because Saturn likes us to pay attention, systemize, not over do it, and keep within the...
We released + made space, now what?
During the full moon weekend I got so many messages from women sharing with me what they wanted to release during the Pisces Full Moon. Let me say, it was POWERFUL! To hold all the stories we tell ourselves and then to dissolve them all together. To loosen the grip of...
What do you have to release? Full 🌕 moon in Pisces
Happy Friday! It’s Friday the 13th, Full Moon in Pisces (9:33p Pacific / 12:33a +1 Eastern) tonight and it's Harvest Moon, the Full Moon nearest to the Fall Equinox for the Northern Hemisphere. It’s time to give thanks for all the fruits of our labor (Harvest)! What...
I was so scared
Last July, I applied for a call with a business coach I found online. When my call came up I was excited yet scared. Would she like me? Would I qualify for her program? I got on the phone with a lovely coach who took the lead by asking questions. By the end she asked...
So you ready for a rebrand!?…. Be sure to do this thing first!
So you ready for a rebrand!?.... Be sure to do this thing first! ⠀⠀⠀⠀⠀⠀⠀⠀ The first thing you need to do with any rebrand is to get help from someone who’s been there before. I had this amazing conversation with another branding professional who explained how branding...
How to know if your brand is crystallized 💎
I’ve admired crystals and gemstones for as long as I can remember. And as I explored and learned that crystals have scientific/practical uses as well as spiritual/energetic uses, I was forever a devotee. If you look up the definition of crystals you will find: 💎 the...
A rebrand is about strategy. A new logo is about redesign
Over the years I’ve gotten so many inquiries from people asking for a rebrand. But really what they are really asking for is a new fresh look or a new logo. I want to set things straight…a new look or logo is NOT a rebrand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A rebrand is about strategy....
Is your brand being ignored? Here’s why
Hello Visionary! Are you finding it hard to get noticed in your brand, communicating your power of serving others? It’s a challenge for sure! And before we dive into those mistakes you may be making (mistakes I too have been making) let’s first chat a bit about Virgo....
How instant feedback grows your biz 🌱
How was your weekend? Mine was busy working, but it wasn’t on brand strategy. I was busy playing the clarinet in an orchestra to a full house in Davies Symphony Hall in San Francisco. You may have heard me mention that I play the classical clarinet professionally, I...
Bye bye toxic beliefs 👋 Welcome 💗 creative expression!
Happy Full Moon in Aquarius. We're still in the full moon phase although the full moon was exact in the wee hours on 8/15. This climax of the lunar cycle is about manifestation and harvesting the fruits we planted and worked so hard to tend. And for feeling grateful...
Step out like Patty
Today I want to share a success story of one of the multi-talented women business owners that I helped through my astrology-based branding program Crystallize. I’ve known Patty for years, but by the time we reconnected last year, Patty had completed her western...
What the heck is astrology-based branding? ✨
Let’s talk astrology-based branding. My all time favorite thing to talk about! Before I had my son Rocket, my bestie and I would sit around her kitchen island, sipping bubbly, looking over natal charts and talking astrology for hours. We had so much fun discussing...
How far I’ll (you’ll) go
Have you seen the movie Moana!? Do you love it as much as I do? I mean I’ve probably seen it 40 times, thanks to my 3.5 yo who loves it. Gratefully I love it as much as he does. When he plays and pretends to be the demigod Maui, I play along and pretend to be Moana’s...
10 lessons from 7 weeks of no work
A big warm Aloha to you, I’ve missed you! It’s been a while, 7 weeks to be exact, since I last popped into your inbox. But oh goodness, did I need all that time. Burnout is real! I’m finally feeling centered and aligned to myself, my own True North. Not some version...
20 years ago in a city by the bay…
20 years ago I landed in San Francisco from Hawaii with $500 in my bank account and a vision to create a new life of opportunity in a vibrant city. It was 1999 during the dot com 1.0 and everyone told me they were handing out jobs to anyone with a college degree, even...
Why you? Why not you?
There's a special kind of business woman who I partner with really well and don't mind showing up for. I love guiding this business owner through the rough patches in her business. This woman is inspired to take action and she's hungry to learn more about herself and...
How Self Care + Self Worth Increase Your Profits
You probably somewhat understand the idea that the love we have for ourselves (our worthiness) is relational to the prosperity in our lives. And the complex, often tangled, layers of self love/self loathing, courage/fear, confidence/self doubt, prosperity/lack ebb and...
Resistance is Futile
It’s Sunday morning, and for the 3rd week in a row I’ve procrastinated and didn’t have my weekly love note to you written ahead of time. My intention is for these to land in your inbox on Sunday so you can enjoy this with your morning beverage. And, since we’re all...
That nagging feeling in your gut
It’s Sunday morning, and for the 3rd week in a row I’ve procrastinated and didn’t have my weekly love note to you written ahead of time. My intention is for these to land in your inbox on Sunday so you can enjoy this with your morning beverage. And, since we’re all...
I wasn’t walking my talk
Last week, the day that Jupiter went retrograde (4/10/19) I was on a group coaching call with the wonderful women in my spring circle of Crystallize. We open up our weekly sessions by sharing our wins, which is sometimes not easy. And we dig deep in search of...
When $hi+ doesn’t go your way
I’m so sorry I missed an email to you on Super Funday Sunday. I fell off the horse of consistency because quite honestly, emotions have been swinging quickly and high and I just couldn’t bring myself to write a coherent message. The news of the mass murder in New...
10 ways your website is holding your business back in 2019
I know I’ve been talking a lot about astrology lately and how to harness the cosmic energy to expand our brands. But today, I wanted to get back to our roots and discuss some practical business tools and how I came to knowing so much about business. And said roots are...
How Venus in Pisces influences loving what you do
In our brands, Venus represents what you love and value in your work as well as your self worth. This shows us where you can best invest your time, effort and money. The reason we need to pay attention to what we value and like to spend money on in our business is so...
This too shall pass
Are you still reeling in the wake of last week’s full moon AND the last few days of Mercury Retrograde. My correspondances from friends, associates and clients this past week and weekend have been - why has this week been so dramatic!? This reaction will have been...
What do you have to gain?
Oh gosh, I am so energized today. It’s just mid day here and spent the last few days talking to more amazing women business owners. I can’t tell you how much joy it brings me to talk with women business owners who KNOW that they aren’t currently working in their...
How to not freak the F out during Mercury Retrograde (July 2019 Update)
July 8, 2019 Update If you’ve been feeling you’ve been hearing a ton about Mercury Retrograde (MRx), thank the Internet and the fact that it happens 3 or 4 times a year. Now that we are officially in our 2nd round of 2019 (Mercury stopped and stationed to go backwards...
Truth and Dare Cancer #20: Beyond Cancer with Sara, Leslie & Alex
Today’s show features an interview with three amazing women entrepreneurs. It’s an interesting conversation and insight about their life and business journeys and challenges. They eloquently provide their perspective and wisdom on life outside of cancer which is...
How to know if you need a rebrand
On Friday, I was listing to my favorite online-marketing podcast and the 2 hosts of the 5 min show were talking about rebranding. Check it out here: Should You Rebrand Your Logo? by Marketing School I was super excited to hear what they were going to talk about...
The Cosmic Calling: Episode 033 | Brand Astrology with Leslie Tagorda
Cosmic Calling by Soulshine Astrology Leslie Tagorda is an astrology-loving Brand Navigator at New Moon Creative Co. Here’s how she found her cosmic calling… ? In this episode, I’m chatting with Leslie Tagorda, an ♒️ Aquarius and Brand Navigator at New Moon Creative...
Want to know what community is worth?
This is what it looks like when you have community. If you work in a silo isolated from other like-minded people, like I did for so long, you go so slowly. And when I invested in a joining mastermind I had no idea that I was going to get more than just...
Zero to 3 in 30 minutes
Earlier I promised to share with you how other women have took the information from an AstroBrand™ session to realign their brand to their star-charted gifts. In December I offered Mini AstroBrand™ Readings to the women in the mastermind for which I’m also a member....
The A-ha moment came in a flash
After months of not finding an answer. You know how I was stuck in my business, doing the same thing for 15 years, surviving but not thriving. Not making impact, not living my true purpose in business. In July 2018 I was ready to throw in the towel, but a little voice...
Your Rising Sign can help you get unstuck in your business
My Rising Sign is Gemini? Do you know yours? Because one of the things that I discovered when creating visual brands and websites is that our brands are more than a single quality or personality. In fact, we are multifaceted, with different qualities, experiences and...
4 reasons why women business owners fail to launch
Did you know I’ve been designing websites since 1999? AND 5 years later, escaped corporate America, went rogue and started my own web design business? Since 2004, me and my business have built hundreds of websites, logos and other marketing pieces. I’ve collaborated...
Why a one-dimensional brand archetype does nothing for your bottom line
Has an ad on FaceBook or Instagram ever caught your attention with the promise that if you just understood your Brand Archetype you would have the key to fame or a more profitable business? Yea, me too. I clicked, I took this quiz and that quiz. This...
How to choose the right web host
Web Hosting Matters. Choose Wisely. Are you happy with your web host? Does your site run quickly or slowly? Are you losing traffic and sales because of downtime? Do you have backups of your site in the event it goes down, or worse, gets hacked!? Do you have an SSL...
How to plan your web tech for systems and automations
systems and automations When you start a website project, be sure you’re thinking about all your tech, not just your website because your website ultimately is the hub of your business. Even though systems and automations take time to strategize and implement this...
10 Reasons Becoming a Mompreneur Made Me a Better Business Owner
This mompreneur needed a dose of inspiration I’ve been searching for a conference, but wasn’t finding one for which I connected to the theme or participants. Then my amazing bookkeeper and business consultant , Ariane tagged me in an Instagram post about a new...
10 Tips on how to keep your WordPress site secure
WordPress security is a hot topic, as WordPress is the most popular content management system (CMS). Over 25 percent of the world’s websites are built on WordPress, making it a prime target for hackers. We’ve seen an uptick in WordPress hackings and infections in the...
My site got hacked – the importance of Backups and Updates
Ugh, I thought I had my website all shored up and protected from hackers. And why would a hacker want to even hack my site? But low and behold, I got an abuse email from my web host on a Saturday morning that my website was hacked. We need to inform you that your...
Why Small Businesses Need Great Portrait Photos for Websites
It's the first quarter of 2014 and I'm sure your small business has a list of marketing and branding goals. Do you have plans for a website redesign? A new ecommerce site? The launch of a social media campaign? Or new print collateral? Well for all of these items you...
Stop working outside your element and activate your brand
Reveal your brand’s super powers by harnessing the core strengths of your sun sign with this free Super So(u)l Activator video mini training. No spam 
Brand Coaching, Visual Identity. Web Design with an Astrology Twist