Our Blog

Musings on branding, design, WordPress, mompreneurship + astrology

What do you have to release? Full 🌕 moon in Pisces

Happy Friday! It’s Friday the 13th, Full Moon in Pisces (9:33p Pacific / 12:33a +1 Eastern) tonight and it's Harvest Moon, the Full Moon nearest to the Fall Equinox for the Northern Hemisphere. It’s time to give thanks for all the fruits of our labor (Harvest)! What...

I was so scared

Last July, I applied for a call with a business coach I found online. When my call came up I was excited yet scared. Would she like me? Would I qualify for her program? I got on the phone with a lovely coach who took the lead by asking questions. By the end she asked...

How to know if your brand is crystallized 💎

I’ve admired crystals and gemstones for as long as I can remember. And as I explored and learned that crystals have scientific/practical uses as well as spiritual/energetic uses, I was forever a devotee. If you look up the definition of crystals you will find: 💎 the...

A rebrand is about strategy. A new logo is about redesign

Over the years I’ve gotten so many inquiries from people asking for a rebrand. But really what they are really asking for is a new fresh look or a new logo. I want to set things straight…a new look or logo is NOT a rebrand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A rebrand is about strategy....

Is your brand being ignored? Here’s why

Hello Visionary! Are you finding it hard to get noticed in your brand, communicating your power of serving others? It’s a challenge for sure! And before we dive into those mistakes you may be making (mistakes I too have been making) let’s first chat a bit about Virgo....

How instant feedback grows your biz 🌱

How was your weekend? Mine was busy working, but it wasn’t on brand strategy. I was busy playing the clarinet in an orchestra to a full house in Davies Symphony Hall in San Francisco. You may have heard me mention that I play the classical clarinet professionally, I...

Step out like Patty

Today I want to share a success story of one of the multi-talented women business owners that I helped through my astrology-based branding program Crystallize. I’ve known Patty for years, but by the time we reconnected last year, Patty had completed her western...

What the heck is astrology-based branding? ✨

Let’s talk astrology-based branding. My all time favorite thing to talk about! Before I had my son Rocket, my bestie and I would sit around her kitchen island, sipping bubbly, looking over natal charts and talking astrology for hours. We had so much fun discussing...

How far I’ll (you’ll) go 

Have you seen the movie Moana!? Do you love it as much as I do? I mean I’ve probably seen it 40 times, thanks to my 3.5 yo who loves it. Gratefully I love it as much as he does. When he plays and pretends to be the demigod Maui, I play along and pretend to be Moana’s...

10 lessons from 7 weeks of no work

A big warm Aloha to you, I’ve missed you! It’s been a while, 7 weeks to be exact, since I last popped into your inbox. But oh goodness, did I need all that time. Burnout is real! I’m finally feeling centered and aligned to myself, my own True North. Not some version...

20 years ago in a city by the bay…

20 years ago I landed in San Francisco from Hawaii with $500 in my bank account and a vision to create a new life of opportunity in a vibrant city. It was 1999 during the dot com 1.0 and everyone told me they were handing out jobs to anyone with a college degree, even...

Why you? Why not you?

There's a special kind of business woman who I partner with really well and don't mind showing up for. I love guiding this business owner through the rough patches in her business. This woman is inspired to take action and she's hungry to learn more about herself and...

How Self Care + Self Worth Increase Your Profits

You probably somewhat understand the idea that the love we have for ourselves (our worthiness) is relational to the prosperity in our lives. And the complex, often tangled, layers of self love/self loathing, courage/fear, confidence/self doubt, prosperity/lack ebb and...

Resistance is Futile

It’s Sunday morning, and for the 3rd week in a row I’ve procrastinated and didn’t have my weekly love note to you written ahead of time. My intention is for these to land in your inbox on Sunday so you can enjoy this with your morning beverage. And, since we’re all...

That nagging feeling in your gut

It’s Sunday morning, and for the 3rd week in a row I’ve procrastinated and didn’t have my weekly love note to you written ahead of time. My intention is for these to land in your inbox on Sunday so you can enjoy this with your morning beverage. And, since we’re all...

I wasn’t walking my talk

Last week, the day that Jupiter went retrograde (4/10/19) I was on a group coaching call with the wonderful women in my spring circle of Crystallize. We open up our weekly sessions by sharing our wins, which is sometimes not easy. And we dig deep in search of...

When $hi+ doesn’t go your way

I’m so sorry I missed an email to you on Super Funday Sunday. I fell off the horse of consistency because quite honestly, emotions have been swinging quickly and high and I just couldn’t bring myself to write a coherent message. The news of the mass murder in New...

How Venus in Pisces influences loving what you do

In our brands, Venus represents what you love and value in your work as well as your self worth. This shows us where you can best invest your time, effort and money. The reason we need to pay attention to what we value and like to spend money on in our business is so...

This too shall pass

Are you still reeling in the wake of last week’s full moon AND the last few days of Mercury Retrograde. My correspondances from friends, associates and clients this past week and weekend have been - why has this week been so dramatic!? This reaction will have been...

What do you have to gain?

Oh gosh, I am so energized today. It’s just mid day here and spent the last few days talking to more amazing women business owners. I can’t tell you how much joy it brings me to talk with women business owners who KNOW that they aren’t currently working in their...

How to know if you need a rebrand

On Friday, I was listing to my favorite online-marketing podcast and the 2 hosts of the 5 min show were talking about rebranding. Check it out here: Should You Rebrand Your Logo? by Marketing School I was super excited to hear what they were going to talk about...

Want to know what community is worth?

This is what it looks like when you have community. If you work in a silo isolated from other like-minded people, like I did for so long, you go so slowly. And when I invested in a joining mastermind I had no idea that I was going to get more than just...

Zero to 3 in 30 minutes

Earlier I promised to share with you how other women have took the information from an AstroBrand™ session to realign their brand to their star-charted gifts. In December I offered Mini AstroBrand™ Readings to the women in the mastermind for which I’m also a member....

The A-ha moment came in a flash

After months of not finding an answer. You know how I was stuck in my business, doing the same thing for 15 years, surviving but not thriving. Not making impact, not living my true purpose in business. In July 2018 I was ready to throw in the towel, but a little voice...

4 reasons why women business owners fail to launch

Did you know I’ve been designing websites since 1999? AND 5 years later, escaped corporate America, went rogue and started my own web design business? Since 2004, me and my business have built hundreds of websites, logos and other marketing pieces. I’ve collaborated...

How to choose the right web host

Web Hosting Matters. Choose Wisely. Are you happy with your web host? Does your site run quickly or slowly? Are you losing traffic and sales because of downtime? Do you have backups of your site in the event it goes down, or worse, gets hacked!? Do you have an SSL...

How to plan your web tech for systems and automations

systems and automations When you start a website project, be sure you’re thinking about all your tech, not just your website because your website ultimately is the hub of your business. Even though systems and automations take time to strategize and implement this...

10 Tips on how to keep your WordPress site secure

WordPress security is a hot topic, as WordPress is the most popular content management system (CMS). Over 25 percent of the world’s websites are built on WordPress, making it a prime target for hackers. We’ve seen an uptick in WordPress hackings and infections in the...